The Cottesloe Business Association decided to
form a promotions arm to promote the Cottesloe business district
between
Forrest, Jarrad, Stirling Highway and Railway Road. This arm
became known as PROCOTT Incorporated and is run by a Board
who have met regularly over the past two years to develop the
name
Cottesloe Village, the events planned by PROCOTT to be run over
the course of the year in the precinct, a Website, a “What’s
On” column and a brochure.
A portion of the rates collected by the
Town of Cottesloe from the Cottesloe Village precinct are set aside
to be used by PROCOTT to advertise and promote the shopping
area. The objects of PROCOTT are
(a) to supervise, advance, promote and protect the trading and interests of
the members of the Association, within the CBD; (b) to promote and foster co-operation
between the members of the Association for their mutual benefit; (c) to conduct, organise and set up promotional
programmes, decorations, publicity, special events, co-operative
advertising and other joint ventures in the general interests
of the Association; (d) to take all such steps and to do all
such acts or things as are necessary or desirable to be done
for or in connection with the performance of its functions; (e) to conduct competitions and give prizes; (f) to provide entertainment for shoppers
and others in the CBD; (g) to be actively interested in the civic
progress of the CBD and to get the Cottesloe Business Association
Inc to act on any concerns; (h) to bring together city retailers,
professional people and civic authorities and others for
the purpose of improving the city and its facilities as a
retail destination through the Cottesloe Business Association
(Inc);
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